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L’auteur a fourni une vidéo de 00:39:10 secondes avec le titre Monarch Tractor: Charging Ahead – Manufacturing the EV Future of Agriculture #8, accompagnée de la description suivante :« Visitez @monarchtractor pour en savoir plus: https://www.monarchactor.com/ Merci à nos sponsors Verge AG: http://www.vergeag.com Zeronox: https://www.zeronox.com Solar Set: https://www.solarsetset.com everywar: https://www.solarsetset.com everyear: everywar: https://www.solarsetset.com everyear: everywar: https://www.solarsetset.com everywar: https://www.solarsetset.com Eights Eyewar: https://www.solarsetset.com Eights Eyewar: HTTTP http://www.edgeleyewear.com Bien que l’agriculture soit un contributeur majeur du dioxyde de carbone, l’industrie a été largement exclue de la révolution des véhicules électriques. Mais cela commence à changer. «Charger à l’avance: la fabrication de l’avenir des véhicules électriques de l’agriculture» examine de nouvelles innovations dans la technologie EV qui aident les agriculteurs à réduire les coûts de carburant, à réduire la dépendance à l’huile et à améliorer leur empreinte carbone. Hébergé par Monarch Tractor, président du tracteur et pionnier de la fabrication de Tesla, Mark Schwager, cette session se concentrera sur le développement et la fabrication de machines EV qui sont les principaux agriculteurs et l’industrie agricole vers un avenir plus durable. Si l’agriculture espère atteindre un avenir durable, la dépendance à l’égard des combustibles fossiles doit se terminer. Mais c’est plus facile à dire qu’à faire. Beaucoup de machines traditionnelles que les agriculteurs utilisent sont alimentées au gaz, ce qui entraîne des émissions nocives libérées à la ferme et au-delà. Les nouvelles innovations en électrification, y compris les technologies avancées de batterie, représentent un chemin plus vert à terme. Le défi consiste à développer et à fabriquer des machines alimentées par batterie qui répondent aux besoins quotidiens des agriculteurs tout en offrant une valeur économique et restent également fidèles aux originaux éprouvés. De plus, les machines elles-mêmes doivent être fabriquées de telle manière que leur empreinte carbone n’est pas pire que les émissions elles-mêmes. Rejoignez le président du Tracteur Monarch, Mark Schwager, un vétéran de la fabrication de véhicules électriques qui a dirigé les opérations à Tesla et Toyota, pour «facturer à l’avance: fabriquer l’avenir EV de l’agriculture», une discussion sur la façon dont l’innovation EV dans l’agriculture s’adresse à l’économie et à la durabilité sans compromettre l’une pour l’autre. Mark Schwager / Président LinkedIn: https://www.linkedin.com/in/markwschwager/ Mark Schwager est co-fondateur et président de Monarch Tracteurs. Mark a plus d’une décennie d’expérience dans les principales organisations manufacturières et a développé plus de 16 millions de pieds carrés d’espace de fabrication. Mark a précédemment été chef de la Tesla Gigafactory, menant le projet de la phase conceptuelle à la construction. Il a également dirigé l’équipe de planification des opérations et construit les systèmes commerciaux de l’usine Fremont de Tesla et a dirigé le programme de fabrication de la collaboration de Tesla avec Toyota pour le RAV4 EV. Au cours de sa carrière, Mark a également été responsable de la fabrication et de la chaîne d’approvisionnement chez Zoox et directeur de production pour Romeo Power Technology. Mark détient un BS dans l’analyse et la gestion des politiques de l’Université Cornell. Connectez-vous avec Monarch Tractor Site Web: https://www.monarchtractor.com/ entreprise des séries Web et podcast agricoles! L’agriculture a une histoire au-delà de la documentation et un avenir qui façonnera notre monde. Les couronnes AG déballent l’incroyable monde de l’agriculture avec leurs séries Web et podcast en streaming. De la production de bétail à la technologie de monitoire des cultures en passant par l’économie et l’ingénierie agricoles, nous réunissons les leaders et les innovateurs pour vous aider à comprendre le monde fascinant de tout ce qui concerne l’agriculture. Nous couvrons également les opérations forestières et de scieries. Nos invités incluent tout le monde, y compris les cadres, les chefs d’entreprise et les ingénieurs qui stimulent les innovations et les opérations commerciales. Des opérations commerciales à l’innovation changeante de l’industrie, nous couvrons tout! Rejoignez-nous pour en savoir plus sur les tracteurs, les drones, l’IA et, surtout, les personnes qui gardent le monde nourri et abrité! Crownsmen AG: https://www.crownsmen.com/ag/ linkedin: https://www.linkedin.com/showcase/crownsmen-ag the team hébergé par: Jerrod Downey, https://ca.linkedin.com/in/jerrodowney Crownsmen’s Executive Productor: Rory Bamford, Rory Bamford, https://ca.linkedin.com/in/rory-bamford-crownsmen (contact pour la réservation) Directeur et co-host: Gaudy Molina, https://ca.linkedin.com/in/gaudy-molina-05074b139 Crownsmen Partners Site Web: www.crownsmen.com LinkedIn: https://www.linkedin.com/company/crownsmen-partners Crownsmen Facebook: https://www.facebook.com/crownsmenp Instagram: https://www.instagram.com/crownsmenp ».

youtube est une plateforme populaire où les utilisateurs peuvent partager et explorer une multitude de contenus vidéo, allant des idées créatives aux perspectives uniques.

Excellence en Vidéo Aérienne : La Production par Drone

Propulsez votre communication avec une vidéo aérienne !

En sollicitant une entreprise de production de drones, on peut acquérir des images saisissantes et promouvoir efficacement une société. Un projet de qualité attire le public et renforce l’image d’une marque. N’hésitez pas à consulter un expert pour améliorer votre communication.

Ce partenariat marque un tournant dans le monde de la production audiovisuelle. SupraDrone et E-Media Production combinent leurs talents pour offrir des vidéos spectaculaires et immersives. Découvrez leur approche sur c e site.

Pour quelles raisons choisir une entreprise de production de drones ?

? La production audiovisuelle bénéficie grandement de l’utilisation des drones

Les drones apportent une nouvelle dimension à la production vidéo avec des prises de vue aériennes fascinantes pour un rendu cinématographique. Une flexibilité renforcée est fournie grâce à la captation possible en intérieur et en extérieur. En opposition aux approches conventionnelles, ils présentent une alternative financièrement accessible aux prises de vue par grue ou hélicoptère.

Un changement immédiat dans la qualité des images aériennes

Des photographies en haute résolution assurent un rendu de qualité grâce aux technologies 4K et 8K. Les vidéos immersives, conçues pour le cinéma, la publicité et les films d’entreprise, tirent parti de la fluidité des plans et d’angles innovants.

Phases de développement et de finition

Les aspects clés d’une production audiovisuelle avec un drone

L’élaboration d’un concept précis et l’analyse des besoins sont fondamentales au début de chaque projet. La localisation des sites et l’organisation du tournage sont cruciales pour prévoir les défis techniques. Des pilotes aguerris se chargent de la prise de vue pour garantir des images de qualité. Afin d’assurer un rendu optimal, le montage et la post-production sont inclus dans la phase finale.

Techniques d’édition et de montage

La correction des couleurs ainsi que l’étalonnage contribuent à créer une esthétique visuelle harmonieuse. En ajoutant des effets spéciaux et des transitions captivantes, on améliore l’impact visuel des vidéos. Une bande sonore bien conçue, comprenant musique et voix-off, favorise l’immersion et l’émotion du spectateur.

?Équipements et technologies adoptés

Les drones professionnels incontournables à considérer

On choisit souvent des modèles comme le DJI Mavic 3, l’Inspire 3 ou les drones FPV pour leur adaptabilité et leur performance lors des tournages. En fonction des besoins du projet, chaque drone est choisi pour offrir la meilleure qualité d’image possible.

La signification des équipements supplémentaires

Les caméras et capteurs professionnels offrent une précision visuelle exceptionnelle. Avec des microphones spécialisés, la qualité audio s’améliore. En post-production, un montage précis et fluide est facilité par des outils de pointe.

Quels sont les meilleurs conseils pour choisir une agence de production drone ?

Aspects clés à considérer

Pour apprécier la qualité des prestations, l’expérience et le portfolio d’une agence doivent être examinés. La sécurité des prises de vue est optimale grâce à la conformité aux réglementations aériennes. Avoir une expertise technique et maîtriser les dernières technologies sont des éléments clés pour un rendu professionnel.

Qu’est-ce qui rend la collaboration avec des experts certifiés si avantageuse ?

En toute conformité avec les normes, des vols sécurisés sont assurés par des télépilotes expérimentés. Un soutien adapté à chaque étape du projet répond précisément aux besoins du client et optimise le résultat final.

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#Monarch #Tractor #Charging #Ahead #Manufacturing #Future #Agriculture

Retranscription des paroles de la vidéo: [Music] okay welcome to crownsman ag we have a part two coming for you monarch tractor um if you saw the first episode it was absolutely fantastic just a ton of good information but now we have mark schwageron he is the co-founder and president and we’re going to be talking about actually some of his back uh his background in the electric car industry uh implementing f manufacturing systems um just a whole and the development of the company just we’re going to cover so much so um thank you for joining us mark good to have you on the show glad to have you here well thank you very much for having me and uh i’m really excited to have the opportunity to talk to you today about monarch um let’s kick it off with just your maybe your role in the company but just sort of the the day-to-day over the last you know the last couple years getting things uh rolling to where you have which has been quite impressive i have to say thank you very much um so my day-to-day is very much built on the operational side of the business so how do we produce tractors how do we procure the materials in addition to many of the operational things like legal and finance and all the stuff that makes the company run uh but my focus is very much on how do we build products uh how do we build it well with high quality um and how do we build it at compelling cost uh for the for the customer so i would say um my team is probably the largest at monarch just because of the full breadth that we have to do but at the same time the skill sets are so varied across all the things that actually make a product a hardware product come together that combined with the digital product makes it a really really compelling opportunity from a manufacturing basis where you not only have to build the product but you have to bring it to life and that’s one of the special things about a converged product which monarch is making a hardware and software combined product that brings in manufacturing processes that exist in the physical world as well as the digital world making this a really special opportunity yeah it really is um and and i just have to ask the the finance the legal side of things i know i know monarch had had a big round of funding that just came in um is does that take up a lot of the time or are you able to focus a lot on systems and processes and and refining the business it very much ebbs and flows when there’s something big going on um when we’re working on a big contract or uh when we’re working on a on a piece of financing it tends to take over um at least in terms of the majority of the time but you still have to keep up the you know the uh the process and uh the pressure on on getting the the job done for for building tractors so um it very much depends on exactly what’s going on you know it’s it’s nice having you and it’s so quickly having a part two um and the first time you’re being on the show is that we can sort of you know we’ve kind of given a lot of the overview of of monarch um but can we so can we start at the beginning a little bit with you some of your background because it really it really defines the role you’re in now and so i think we should start there yeah absolutely so um my entire career has been in manufacturing and supply chain i’ve never worked in in a different field it hasn’t always been in electric vehicles i i cut my teeth and straight out of college in a manufacturing environment where i was making custom architectural hardware which is a fancy name for for doorknobs and hinges that are sold to high-end residential projects um i got the good fortune to be running a factory for the first time at the age of 22. um in in brooklyn new york and then in long island uh where we were producing these products of extremely um high quality and uh an incredible mix of products uh it was a great learning opportunity but i i saw it as really a technological shift from manufacturing the old way into implementing systems that could actually run much of the manufacturing processes and much of the operations management processes as well so that was a really special time for me then when the recession hit in 2008 i went to business school and when i came out of business school i got the uh i learned about a tiny little company in palo alto trying to make electric cars so got the opportunity to join tesla at a pretty young age for the company um and that was truly special for me um i i definitely have some questions to ask about tesla but before that did so you got to see that sort of you get to see in the doors and the hinges did you get to see the automation automation and manufacturing and that sort of develop as well there first absolutely um saw the uh cnc machinery and how to make the intricate designs that we were producing and i think much of it was on the system side it was very much a job shop when i got there and it was a very automated factory from a process standpoint when i left and that was the great opportunity to blend old school manufacturing with new school techniques for today’s sponsors we have verge ag bridge software launch pad helps farmers plan simulate and improve the movement of equipment in their fields what does this mean for farmers by using launch pad to ensure equipment is at the right place at the right time and moves logically it is more efficient and effective reducing time spent in the field input costs soil compaction and operator error path plans are exported directly to monitors already installed in the equipment for more information about launch pad visit vergeeg.com or you can also email them info vergeegg.com or give them a call at 1-888-408-3743 next up we also have edge eyewear edge designs stylish quality and affordable safety eyewear that’s as fit for the weekend as the workday edge safety glasses and sunglasses are ansi and csa compliant come ready with modern technology and are comfortable enough to meet the unique 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commercial property and can also be shipped worldwide like all solar set products the solar set fold comes turnkey pre-assembled and is easily transported and installed you can learn more about the solar set fold and their full line of amazing solar systems at solarset.com then you go to business school now this is a very interesting thing because you definitely hear there’s there’s more of talk about it um that you know get some real world experience then go to school then transition back into the real world um would you advise that as a good i don’t know if you planned that out or did it end up being a good strategy for you i didn’t plan it out um my career is very it hasn’t always been the straightest path i didn’t always know that i was gonna do that but um for me i thought it was incredibly valuable to have work experience prior to business school because you have something to reflect on um you know one of the best parts of business school for me was i went and and implemented all these things on a factory floor to to make operations run more smoothly with with higher efficiency and uh less loss but i had no idea what i was doing then i went and learned the theory afterwards how do you actually do this how do you implement it in reality um and i thought that was really valuable some things i did that were were right some things that i did were very very wrong for for overall efficiency but business school helped really bring some reality to all of those things on what to take and what to leave behind in in the next experience yeah it’s uh it’s very interesting and then you end up then you end up at tesla uh i mean people’s years just perk up no matter how you feel about tesla i mean it is it is a force to be reckoned with to say the least um what was that experience what was your role within the company first off so i came as a business school intern when it was just a couple hundred people and my first role there was to optimize the lines that they had at the time which were the roadster battery line and what we called the metro which was the battery for the smart 4-2 electric vehicle and so my job was to increase the output of those lines over my summer internship um and that was a great way to really learn electrification technology and apply the skills that i had gained at business school and of course before business school uh to a very very new manufacturing process and a really new environment with uh an upstart company that uh actually when i was an intern uh they had not yet gone public so before even then okay wow um and actually they went public at the end of my summer internship so uh late on on that summer um and then i went back to school finished up and uh i knew that there was only one place i wanted to work um when i came out of uh business school so um tesla made me wait until may to give me a formal offer to come back but i came back nonetheless and uh my first role when i came back was to lead from an npi standpoint npi stands for new product introduction which is the program management of the production phase of a program so basically taking the [Music] the engineering project into a production project and i did this for the toyota rav4 eb which is actually produced from the vehicle side in canada um so i got to go to tmmc in i believe uh um forgetting the name it was it was the london airport that i flew into in uh in canada but uh the vehicle was actually produced there in uh in the plant where they make the rav4s and and the rx uh for lexus so sorry i i i missed the section there did they um so that was connected to tesla was the one that was that was their battery or was their system being implemented into that vehicle yeah i zoomed through that i apologize for that uh it was a tesla battery and um it was also a tesla drive unit so the propulsion system the motor the [Music] the gearbox and the drive inverter as well as the battery and the charger were all tesla products that went into 2600 rav4 evs so tesla produced all of those powertrain components and then they were installed into the rav4s on the same production line where they produced the uh the flat fours and the v6s i see you know i mean i don’t know maybe since steve jobs um i mean elon is probably i mean maybe even in some ways more famous now um is there a takeaway and i’m going to swing this we’re going to dig into monarch here in a moment what are some main to either from a technical standpoint from a business development standpoint from uh you know market entry is there something that you or several things that you take away from working uh with a company that started at one level and then i mean ended up in the stratosphere absolutely i i think i’ve taken so much from that experience and a lot of people um you know when they come out of tesla they may be disgruntled and i’m so far beyond that at this point i really look back on my experience at tesla with uh with such fondness on the experiences that that i got the leadership opportunities that i got and the fact that i was at a company that has basically changed the paradigm for transportation for uh just about every type of vehicle um i mean we’re all here we’re all here well we’re all here at monarch certainly because of tesla because um they’ve enabled the entire automotive supply chain um to be something that we can leverage for our people but i guess we’ll get to that in a little bit but i think some of the big lessons that i’ve learned is the um i i would call it a ruthless attachment to uh to what the product is and what it can do for the end customer i think that that is is so important and that’s something that tesla has done just so so well is they’ve captured the imagination of the consumer and they have fundamentally changed the way that the consumer interacts with the vehicle and given them what they want and i i think that that tesla is just so so good at that i think the second thing from a business process standpoint the tesla is so so so good at is speed of innovation into the product and everything that tesla does is about speed of innovation into the product which is why they’re able to maintain the radio for all the other automakers in the world is because when they think of a good idea when they validate that good idea it’s in the product like in weeks and at a more entrenched automaker it would take years to do something like that and their processes are very much designed towards that speed of innovation into the product and they take big risks um they validate them but then they implement them really really quickly and they’re not afraid to fail many many times we invested in projects at tesla that failed and it’s okay um it’s okay to fail um as long as you come back and and and correct those problems and um you know take uh take a big swing on on getting it right on the next one you can’t have everything with speed but speed kills and it kills your competitors and that’s one of those things that um i think with monarch we’re really trying to make sure that we harness that spirit of speed of innovation into the product um last question on this part um is that that spirit of innovation that willingness to take risk how much of that do you think is developed from seeing another company do it and then even having that work experience doors and doors and hinges i mean i i cut my teeth while you’re brushing pumps so you know that you start somewhere and is it has it developed or did you have that sort of in your dna and it enhanced it it’s interesting to um see where it comes from i um i often call it something interesting it’s like um uh working at a startup and working at a company that moves at this pace is like um it’s it’s almost like an indoctrination um once you learn to work at this pace you can’t work at another pace it just doesn’t feel right it doesn’t feel like you’re making enough progress and so everybody who comes into this environment gets captured with that intoxication and they love it because it really feels like you’re producing something you’re you’re you’re getting somewhere you’re making incredible progress with every day every hour that you spend i’ve never watched the clock in in 16 years of of working ever and it’s because i i just really enjoy and get off on working working in that pace um and when you find a company that meets that that pace and you’re you’re finally walking at the same pace or running at the same pace that everybody else is uh you feel like you’re home and where you’re supposed to be and i think that with my founders my co-founders here at monarch we are all running at the same pace we found each other and we built a team aligned with that spirit well praveen was uh i mean he you know came at it from a different angle but that you know it i you know when i’m listening to talk i’m excited the entrepreneur’s side of me is just it just comes out and i felt that same thing with ravine it’s just there’s there’s passion but it’s not just you know not just blind passion it’s it’s you know this uh this striving for excellence that is is sort of coupled to that and that’s i think that not for everybody but for me there’s not very there’s few things more exciting um before you go so now you’re we’re almost to starting monarch um and before you made one more stop and that was i uh i believe zuke’s is that how you say it yes um got to do a lot more um big projects at tesla got to work on on the gigafactory uh but yes zooks was my first introduction to uh automated vehicles as well and then you get um so i guess maybe a quick take away from that that led you to to monarch um so the most important thing that led me to monarch uh from zeus was meeting ravine and zachary two of my co-founders i see um so at zuk’s the um the the challenge was to bring to market a completely driverless carriage seating all-electric autonomous vehicle and they’re on the path to being able to do that today uh with with amazon their their their partner uh but the um the fastest way to get there from from my angle was to partner with incredibly uh talented companies that could help us get there faster uh one of them was motivo engineering which is where i met pravin and zachary for the first time back in 2015. i hired motivo engineering at zeus to help us put together our first uh propulsion validation units which they did in like 90 days which was just incredibly awesome they’re absolutely spectacular uh at what they used to do which was a boutique and engineering services company that um accelerated the development plans of silicon valley startups like zooks where where i was back then so you you get you you met those two and and this is this is the part that i’m always very interested because if you’ve ever done any sort of if you’ve taken risk in life you’ve got these little forks in the road it’s not even necessarily one’s good or bad it’s just you you choose to take one that you prefer or think has the most gain to it what’s that moment let’s say the day before the day of where you decide i want to go after you know the tractor industry i’m going to to rework the way people think of a tractor so yeah when when praveen um and verveen worked on me for it it wasn’t a moment he worked on me for like a year but um he um he said he you know he had something and he wanted to do this and take a look at the market and i looked at the market and i realized that it was completely devoid of electrification there was nobody trying to do it nothing like which is you know i didn’t even realize how empty the space was until i learned about monarch and you know it was like uh trying to find the comparison and running it’s like okay well that was a quick search like there’s not there was just nothing and and that’s what i saw as well um and then uh from my own background i looked at how do farmers farm uh what’s the opportunity here um because he had also convinced me you know one it was an empty space from an electrification standpoint but he also convinced me that the technology for self-driving cars was now at a point where it could be cost competitive in in farm vehicles and then i looked at that opportunity and i looked at everything that i had come from in manufacturing and i’ve had the good fortune of being in manufacturing at a time when um automation is everywhere and i’ve i’ve studied manufacturing you know intensely and i looked at farming and and and uh manufacturing together in in 1900 and to 1920 was kind of the beginning of mechanization in in both and then you fast forward to 1980 and then there’s a there’s a divergence when you start introducing automation into manufacturing processes and you don’t have the same thing going into farming processes so what’s happened since 1980 in the united states is that you’ve had a tripling of manufacturing output because of automation and you haven’t had the same trajectory in farming they’ve really diverged and they’ve diverged because the technology set is not equivalent between the two and so i saw a major gap there as well and and we’re going to need to be able to make our farms more productive in the same way that we found we’ve made our factories uh because there’s going to be 11 billion people on the planet in in like 30 years right you have to feed all those people and farmland is basically finite um so we have to make it more productive i the only question that i’ve kind of wondered and i just i this is i mean you won’t be the first person to get asked the layman question on this show i guarantee that um but why the automation like the monarch tractor that you could you can run ten of them one person can run ten of them you know that that type of is that is the automation technology tied to the electric electrification technology or could it be in a could you run 10 diesel tractors is there i i just i’m not an engineer i just don’t quite know that gap because it seems like there’s so much more automation as soon as you go into electric there’s a couple of pieces of fundamentals and anybody who started an automated car company has always done it on a hybrid and the reason for that is you need a big battery for all of those electronics to balance out the buses so you really do need a big battery regardless of whether you do it with a diesel tractor or if you do it with an electric tractor the fact of the matter is if you do it on a diesel tractor you’ll end up making the product more expensive and it’ll emit more emissions because essentially you’ll have to burn that engine longer and harder in order to power all of those electronics okay so that is a okay this core yeah just sorry random questions that i’ve been wanting to ask and i i forget to sometimes so um okay so you there’s one there’s another uh one other thing sorry i i interrupted you there um there’s one other thing which is that diesel equipment is very much mechanically driven um and in order to truly automate the tractor you’ve got to not only automate the propulsion system steering braking acceleration all of those things you have to also automate the back of the tractor so the hydraulics the hitch control the pto control you can only really do that if you make the tractor fully by wire which really lends itself to being torn up from what it is anyway you can’t really automate all of that mechanically you really have to have an electrified system to do that yeah that’s very helpful the so you you’re going to you’re going to develop this or you’ve developed this product um that the manufacturing side of it that development efficiency i mean that must have been key uh you and this is it’s it’s a level i haven’t worked at so i’m going to hand it over to you to sort of walk us through um we spent a lot of time with ravine talking about it the the tractor in the field we really really did a nice job of of unpacking that but that sort of behind the scenes part um can you walk us through that a bit yeah absolutely so the way that we think about manufacturing a lot of us think about automotive manufacturing with fixed conveyance and lots of robots and and things like that all of that is really volume driven um you have to have a return on investment that really justifies those sort of investments and into that kind of automation in in tractors we don’t have those sort of volumes so the biggest tractor program in the world is uh you know probably an order of magnitude less than uh even a medium-sized uh car program so we have a very different approach our approach is is very much how do we design the tractor so that it can be very easily manufactured and serviced um in in in very manual processes because the automation just won’t pay for itself so that doesn’t mean not automating our way around non-value-added processes which are things that the customer doesn’t care about so how we move the tractors around from place to place but for value-added the the automation doesn’t really make sense so we very much optimize for a manual process and by the way many of the processes that toyota employs on its production lines are in fact manual there’s very very little automation on toyota’s production lines they’re very very process oriented which is one of the things i really loved about learning from them so i’ve taken the toyota learning and the toyota way into the manufacturing process here which is a an incredible focus on quality and ease of manufacturing process but again very manual um and that way we can focus on real value add uh rather than fancy automation is there is there a again layman but the thing that comes to my mind right away is oh that’s probably why toyota’s don’t rattle highest quality producer in the world there’s a reason that everybody’s adopted toyota systems is because they’re really really good at it and and and what is what is that difference though why is it because there’s a hands-on approach is it because those systems i i mean it seems like they’d be a little more variable with when it’s not automated but then there’s is there more touch points so more quality control what are some of the reasons it’s building the quality into the process that toyota really excels at everything that the operators do everything that they touch is very much a quality control process as part of the process so quality and process basically run together and that’s our approach as well so can we now take a look at uh sort of that mixing as a the manufacturer but now it’s it’s going on into the field um can you i guess start with what in a way what is a tractor what is the tractor of yesterday what is your tractor so i i think about farms in a in a really simple way and and back to when pravin first started talking to me about this um i i was like what is a farm anyway a farm is a is a factory for food um but we didn’t have a manufacturing approach and we didn’t have manufacturing technologies and farms and i see that as a great opportunity for monarch and i see monarch as that automated robot that you see in factories all the time that can enable the sort of manufacturing approach that we can potentially bring to farms it is that merging of that physical thing that actually puts adds value um at the same time also collects data on what that process is doing to the end product in our case that digital tool is that uh that camera or that data collection device which is collecting all of the farm data all of the crop data and then producing those insights for farmers that they wouldn’t be able to tell on a person observing at least not in the same way where you have that kind of very very detailed very robust data collection it’s that sort of data collection that we have in factories today that actually tell us everything possible about how that product is made we need to do the same for farming because the end customer you and me we care about where our food comes from today much more than we did 30 years ago i often tell people in my orientations how many different types of milk do you see at the supermarket anybody who has kids knows that there’s like 40 kinds of milk so it’s on the farmer to be able to communicate that message to the end customer that you’re actually buying the two percent organic grass-fed milk um rather than some other kind of milk and only through data collection can we actually prove to the end customer that they should pay a higher price for this grass-fed organic pasteurized milk than the conventional milk um and the burden of proof is on on the farmer and we have to help them tell that story to the end customer because the intermediaries that that pass that milk through uh won’t be able to do that and and yes we do we do see our tractor in dairies i was uh i was thinking it would be it would be uh one of these days you’re going to have someone they’re going to want to do a live stream with your tractor and then people are going to be going through the market actually seeing the tractor live getting the uh getting their food ready oh absolutely the vision is you know you uh you scan a qr code on a a bag of you know carrots um and you can see exactly how those carrots have been grown at the farm yeah is it i was curious about that um from a design standpoint the the energy that’s being used um is is it a big pull on that battery power um that the energy of collecting data um the sensors and the self-driving and all these types of things how much energy does that pull in compare comparison to just uh the actual movement of the tractor itself uh that’s one of the things that our team is just incredibly good at um you know when i was first starting at zuke’s the uh the automation systems and the sensory systems consumed like i don’t know seven kilowatts of power which is like insane uh today um at monarch we are um i would say of the battery power consumed then this is the rule that our our team lives by 90 is implement and hydraulics 9 is uh mobility and one percent is the sensory in compute systems really that low okay wow is it i mean how how difficult was i mean you had the background so you would have seen you would have i i guess i’m going to monitor the assumption you would have known it was possible but how difficult was it to actually make this tractor which is something that’s just amazing to me everything that we do here is all built off of somebody else every technology we use and we kind of develop our own production systems from that you’ve actually built the tractor it’s it’s just a different thing um what was that process to actually the manufacturing the technology the distribution i mean you know not even going to the distribution just getting it to be able to drive through a field and do what you needed to do no it’s very much it was i guess in short it was super challenging but bringing the right people here to do it has been our saving grace because we have uh we have a just a truly fantastic team all of the right skill sets all the right people to be able to do this um i think my my favorite quote from from a journalist is a team um uh purpose built for this mission brought together by fate um i love the way that that person uh conveyed that um that has been the the truly special thing about building this vehicle it was super challenging i think the biggest thing is how do we fit all of that battery in this tiny vehicle uh because the width is uh you know it’s only 1.1 meters wide yet we figured out how to power this thing for eight to ten hours on a single charge so it’s very much a massive packaging exercise which our cto zachary alejandro is just a phenomenal wizard of engineering capability putting it together for the first time was ugly uh but uh we uh we we worked through those issues and now we’ve built uh a fleet that’s uh much more manufacturable and uh looking forward to our production units later this year which will be very very easy to put together but the beginning is never as as glamorous as a as as you would imagine there’s a lot of uh oh we messed this up better fix that and uh eventually it does come together um but the uh the first builds are our first builds for a reason did the three of you know though did when you started the project did you know it could be done just just like not not even a belief system but from a technical standpoint did you know it could be done oh absolutely there was no doubt in our minds that it could be done but how to optimize it and how to really maximize the things that the customers care about that was the challenge um so our battery has steadily grown over the years in order to make sure that it can fulfill the the majority of customer profiles with with this particular tractor’s use case um so that’s one of those things that we’ve learned more and more over time is that the battery had to get bigger and bigger is it a swap-out battery or as well as a rechargeable it is a fully swappable system and actually we’ve developed a swapping system that can be executed by a single person and i believe his record is now seven minutes on uneven ground which is uh perfect for the farmer because uh they have the nurse trucks right now that do the refueling in about the same amount of time well well i mean it’s it’s it’s absolutely amazing mark and it’s really fun to having again these parts that having the part two so close together with the original episode that we did um and and i hope i mean the next it it stands to reason the next episode with monarch has to be on a tractor i think it’s going to have to happen so uh hopefully we can schedule that in we would love to have you yeah yeah no it’s uh you know maybe we coordinate it with an event in california or something that’s where you’re based out of right yep liverpool california yeah and uh it’s so sort of what are the next just before we wrap up what are the next stages you know the next what are the next three years looking like for monarch so really this year is all about bringing our tractor to market and and selling it to customers so we’re very much focused on getting those first production units out this year i would say the team is is absolutely laser focused on that goal and we are just bent on on achieving it so it’s going to be a very very exciting year from that standpoint and uh over the next few years we see ourselves growing into uh you know a pretty significant manufacturer here in north america as well as expanding to western europe and australia and new zealand yeah well i don’t i don’t just say this flippantly i think uh i i i think that will come from everything i’ve seen already and and just seeing uh what you said laser focus you know and you talk to one person on the team there like that that’s one thing you start talking to multiple people and you start to see oh this is a company culture so it’s going to be very exciting to watch for myself and for our audience so thank you for joining us for this part too we really do appreciate it oh thank you so much for having me i really appreciate it and uh thank you so much for your interest in monarch tractor we’re excited okay everyone um yeah yeah i say so every now and then i say it’s on episode if that uh if that doesn’t interest you then probably this might not be the right show for you it’s amazing what they’re doing thank you very much to the monarch team and uh glad to have them uh for a part two please keep suggesting guests everyone uh find find people that maybe we just we just we can’t think of everybody that should be on the show so your suggestions are a big help um subscribe share our content we really appreciate it and see you on the next episode thank you to our sponsors of course that make this show happen we will see you on the next episode of crownsman egg [Music] .

Déroulement de la vidéo:

0.17 [Music] 0.17 okay welcome to crownsman ag
0.17 we have a part two coming for you
0.17 monarch tractor um if you saw the first
0.17 episode it was absolutely fantastic just
0.17 a ton of good information but now we
0.17 have mark schwageron he is the
0.17 co-founder and president and we&;re going
0.17 to be talking about actually some of his
0.17 back uh his background in the electric
0.17 car industry
0.17 uh implementing f manufacturing systems
0.17 um
0.17 just a whole and the development of the
0.17 company just we&;re going to cover so
0.17 much so um thank you for joining us mark
0.17 good to have you on the show glad to
0.17 have you here
0.17 well thank you very much for having me
0.17 and uh i&;m really excited to have the
0.17 opportunity to talk to you today about
0.17 monarch
0.17 um let&;s kick it off with just your
0.17 maybe your role in the company but just
0.17 sort of the
0.17 the day-to-day over the last you know
0.17 the last couple years getting things uh
0.17 rolling to where you have which has been
0.17 quite impressive i have to say thank you
0.17 very much um so my day-to-day is very
0.17 much built on the operational side of
0.17 the business so how do we produce
0.17 tractors how do we procure the materials
0.17 in addition to many of the operational
0.17 things like legal and finance and all
0.17 the stuff that makes the company run uh
0.17 but my focus is very much on how do we
0.17 build products uh how do we build it
0.17 well with high quality um and how do we
0.17 build it at compelling cost uh for the
0.17 for the customer
0.17 so i would say um
0.17 my team is probably the largest at
0.17 monarch just because of the full breadth
0.17 that we have to do
0.17 but at the same time the skill sets are
0.17 so varied
0.17 across all the things
0.17 that actually make a product a hardware
0.17 product come together
0.17 that combined with the digital product
0.17 makes it a really really compelling
0.17 opportunity from a manufacturing basis
0.17 where you not only have to build the
0.17 product but you have to bring it to life
0.17 and that&;s one of the special things
0.17 about a converged product which monarch
0.17 is making a hardware and software
0.17 combined product
0.17 that brings in manufacturing processes
0.17 that exist in the physical world as well
0.17 as the digital world making this a
0.17 really special opportunity yeah it
0.17 really is um and and i just have to ask
0.17 the
0.17 the finance the legal side of things
0.17 i know i know monarch had had a big
0.17 round of funding that just came in um
0.17 is does that take up a lot of the time
0.17 or are you able to focus a lot on
0.17 systems and processes and and refining
0.17 the business
0.17 it very much ebbs and flows when there&;s
0.17 something big going on um when we&;re
0.17 working on a big contract or uh when
0.17 we&;re working on a on a piece of
0.17 financing it tends to take over um at
0.17 least in terms of the majority of the
0.17 time but you still have to keep up the
0.17 you know the uh the process and uh the
0.17 pressure on on getting the the job done
0.17 for for building tractors so
0.17 um
0.17 it very much depends on exactly what&;s
0.17 going on
0.17 you know it&;s it&;s nice having you and
0.17 it&;s so quickly having a part two um and
0.17 the first time you&;re being on the show
0.17 is that we can sort of you know we&;ve
0.17 kind of given a lot of the overview of
0.17 of monarch um
0.17 but can we so can we start at the
0.17 beginning a little bit with you some of
0.17 your background because it really it
0.17 really defines the role you&;re in now
0.17 and so i think we should start there
0.17 yeah absolutely so um
0.17 my entire career has been in
0.17 manufacturing and supply chain i&;ve
0.17 never worked in in a different field
0.17 it hasn&;t always been in electric
0.17 vehicles i i cut my teeth and
0.17 straight out of college in a
0.17 manufacturing environment where i was
0.17 making custom architectural hardware
0.17 which is a fancy name for for doorknobs
0.17 and hinges that are
0.17 sold to high-end residential projects um
0.17 i got the good fortune to be running a
0.17 factory for the first time at the age of
0.17 22.
0.17 um in in brooklyn new york and then in
0.17 long island uh where we were producing
0.17 these products of extremely
0.17 um
0.17 high quality and uh
0.17 an incredible mix of products uh it was
0.17 a great learning opportunity but i i saw
0.17 it as
0.17 really a technological shift from
0.17 manufacturing the old way into
0.17 implementing systems that could actually
0.17 run
0.17 much of the manufacturing processes and
0.17 much of the operations management
0.17 processes as well
0.17 so that was a really special time for me
0.17 then when the recession hit
0.17 in 2008
0.17 i went to business school and when i
0.17 came out of business school i got the uh
0.17 i learned about a tiny little company in
0.17 palo alto trying to make electric cars
0.17 so got the opportunity to join tesla at
0.17 a pretty young age for the company um
0.17 and that was truly special for me
0.17 um
0.17 i i definitely have some questions to
0.17 ask about tesla but before that did
0.17 so you got to see that sort of you get
0.17 to see in the doors and the hinges did
0.17 you get to see the automation automation
0.17 and manufacturing and that sort of
0.17 develop as well there first
0.17 absolutely um saw the uh
0.17 cnc machinery and how to
0.17 make the intricate designs that we were
0.17 producing
0.17 and i think much of it was on the system
0.17 side
0.17 it was very much a job shop when i got
0.17 there and it was a very automated
0.17 factory from a process standpoint when i
0.17 left
0.17 and that was the great opportunity to
0.17 blend
0.17 old school manufacturing with new school
0.17 techniques
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0.17 then you go to business school now this
0.17 is a very interesting thing because you
0.17 definitely hear there&;s there&;s more of
0.17 talk about it um that you know get some
0.17 real world experience then go to school
0.17 then transition back into the real world
0.17 um
0.17 would you advise that as a good
0.17 i don&;t know if you planned that out or
0.17 did it end up being a good strategy for
0.17 you i didn&;t plan it out um
0.17 my career is very it hasn&;t always been
0.17 the straightest path i didn&;t always
0.17 know that i was gonna do that but um for
0.17 me i thought it was incredibly valuable
0.17 to have work experience prior to
0.17 business school because you have
0.17 something to reflect on
0.17 um
0.17 you know one of the best parts of
0.17 business school for me was i went and
0.17 and implemented all these things on a
0.17 factory floor to to make operations run
0.17 more smoothly with with higher
0.17 efficiency and uh less loss but i had no
0.17 idea what i was doing
0.17 then i went and learned the theory
0.17 afterwards how do you actually do this
0.17 how do you implement it in reality um
0.17 and i thought that was really valuable
0.17 some things i did that were were right
0.17 some things that i did were very very
0.17 wrong
0.17 for for overall efficiency but business
0.17 school helped really bring some reality
0.17 to all of those things on
0.17 what to take and what to leave behind in
0.17 in the next experience
0.17 yeah it&;s uh it&;s very interesting and
0.17 then you end up then you end up at tesla
0.17 uh i mean people&;s years just perk up
0.17 no matter how you feel about tesla i
0.17 mean it is it is a force to be reckoned
0.17 with to say the least
0.17 um what was that experience what was
0.17 your role within the company first off
0.17 so i came as a business school intern
0.17 when it was just a couple hundred people
0.17 and my first role there was to optimize
0.17 the lines that they had at the time
0.17 which were the roadster battery line and
0.17 what we called the metro which was the
0.17 battery for the smart 4-2 electric
0.17 vehicle and so my job was to increase
0.17 the output of those lines over my summer
0.17 internship
0.17 um and that was a great way to really
0.17 learn electrification technology
0.17 and apply the skills that i had gained
0.17 at business school and of course before
0.17 business school uh to a very very new
0.17 manufacturing process and a really new
0.17 environment with uh an upstart company
0.17 that uh
0.17 actually when i was an intern uh they
0.17 had not yet gone public so
0.17 before even then okay wow
0.17 um and actually they went public at the
0.17 end of my summer internship so uh late
0.17 on on that summer um and then i went
0.17 back to school finished up and uh i knew
0.17 that there was only one place i wanted
0.17 to work um when i came out of uh
0.17 business school so
0.17 um
0.17 tesla made me wait until may to give me
0.17 a formal offer to come back but i came
0.17 back nonetheless
0.17 and uh
0.17 my first role when i came back was to
0.17 lead from an npi standpoint npi stands
0.17 for
0.17 new product introduction which is the
0.17 program management of the production
0.17 phase of a program so basically taking
0.17 the
0.17 [Music] 0.17 the engineering project into a
0.17 production project and i did this for
0.17 the
0.17 toyota rav4 eb which is actually
0.17 produced from the vehicle side in canada
0.17 um so i got to go to tmmc in
0.17 i believe uh
0.17 um
0.17 forgetting the name it was it was the
0.17 london airport that i flew into in uh in
0.17 canada but uh the vehicle was actually
0.17 produced there in uh in the plant where
0.17 they make the rav4s and and the rx uh
0.17 for lexus
0.17 so sorry i i i missed the section there
0.17 did they um so that was connected to
0.17 tesla was the one that was that was
0.17 their battery or was their system being
0.17 implemented into that vehicle yeah i
0.17 zoomed through that i apologize for that
0.17 uh it was a tesla battery and um it was
0.17 also a tesla drive unit so
0.17 the
0.17 propulsion system the motor the
0.17 [Music] 0.17 the gearbox and the drive inverter as
0.17 well as the battery and the charger were
0.17 all tesla products that went into 2600
0.17 rav4 evs
0.17 so tesla produced all of those
0.17 powertrain components and then they were
0.17 installed into the rav4s on the same
0.17 production line where they produced the
0.17 uh the flat fours and the v6s i see
0.17 you know i mean i don&;t know maybe since
0.17 steve jobs um i mean
0.17 elon is probably
0.17 i mean maybe even in some ways more
0.17 famous now um
0.17 is there a takeaway
0.17 and i&;m going to swing this we&;re going
0.17 to dig into monarch here in a moment
0.17 what are some main to either from a
0.17 technical standpoint from a business
0.17 development standpoint from uh you know
0.17 market entry
0.17 is there something that you or
0.17 several things that you take away from
0.17 working uh with a company that started
0.17 at one level and then i mean ended up in
0.17 the stratosphere
0.17 absolutely i i think i&;ve taken so much
0.17 from that experience and a lot of people
0.17 um you know when they come out of tesla
0.17 they may be disgruntled and i&;m so far
0.17 beyond that at this point i really look
0.17 back on my experience at tesla with uh
0.17 with such fondness on the experiences
0.17 that that i got the leadership
0.17 opportunities that i got
0.17 and the fact that
0.17 i was at a company that has basically
0.17 changed the paradigm for transportation
0.17 for
0.17 uh just about every type of vehicle um i
0.17 mean we&;re all here
0.17 we&;re all here well we&;re all here at
0.17 monarch certainly because of tesla
0.17 because
0.17 um they&;ve enabled the entire automotive
0.17 supply chain um to be something that we
0.17 can leverage for our people but i guess
0.17 we&;ll get to that in a little bit but i
0.17 think some of the big lessons that i&;ve
0.17 learned is the
0.17 um i i would call it a ruthless
0.17 attachment to uh to what the product is
0.17 and what it can do for the end customer
0.17 i think that
0.17 that is is so important
0.17 and that&;s something that tesla has done
0.17 just so so well is they&;ve
0.17 captured the imagination of the consumer
0.17 and they
0.17 have
0.17 fundamentally changed the way that the
0.17 consumer interacts with the vehicle and
0.17 given them what they want
0.17 and i i think that that tesla is just so
0.17 so good at that i think the second thing
0.17 from a business process standpoint the
0.17 tesla is so so so good at
0.17 is
0.17 speed of innovation into the product and
0.17 everything that tesla does is about
0.17 speed of innovation into the product
0.17 which is why they&;re able to maintain
0.17 the radio for all the other automakers
0.17 in the world is because
0.17 when they think of a good idea when they
0.17 validate that good idea it&;s in the
0.17 product like in weeks
0.17 and at a more entrenched automaker it
0.17 would take years to do something like
0.17 that and their processes are very much
0.17 designed towards that speed of
0.17 innovation into the product and they
0.17 take big risks um they validate them but
0.17 then they implement them really really
0.17 quickly and they&;re not afraid to fail
0.17 many many times we invested in projects
0.17 at tesla that failed and it&;s okay um
0.17 it&;s okay to fail
0.17 um as long as you come back and and and
0.17 correct those problems and um you know
0.17 take uh take a big swing on on getting
0.17 it right on the next one
0.17 you can&;t have everything with speed but
0.17 speed kills
0.17 and it kills your competitors and that&;s
0.17 one of those things that
0.17 um i think with monarch we&;re really
0.17 trying to make sure that we harness that
0.17 spirit of speed of innovation into the
0.17 product
0.17 um
0.17 last question on this part um is that
0.17 that spirit of innovation that
0.17 willingness to take risk
0.17 how much of that do you think is
0.17 developed from seeing another company
0.17 do it and then even having that work
0.17 experience doors and doors and hinges i
0.17 mean i i cut my teeth while you&;re
0.17 brushing pumps so you know that you
0.17 start somewhere
0.17 and
0.17 is it has it developed or did you have
0.17 that sort of in your dna and it enhanced
0.17 it
0.17 it&;s interesting to um see where it
0.17 comes from i um
0.17 i often
0.17 call it
0.17 something interesting it&;s like
0.17 um uh working at a startup and working
0.17 at a company that moves at this pace is
0.17 like
0.17 um it&;s it&;s almost like an
0.17 indoctrination um once you learn to work
0.17 at this pace you can&;t work at another
0.17 pace it just doesn&;t feel right it
0.17 doesn&;t feel like you&;re making enough
0.17 progress and so everybody who comes into
0.17 this environment
0.17 gets
0.17 captured with that intoxication and they
0.17 love it because it really feels like
0.17 you&;re producing something you&;re you&;re
0.17 you&;re getting somewhere you&;re making
0.17 incredible progress with every day every
0.17 hour that you spend
0.17 i&;ve never watched the clock in in
0.17 16 years of of working ever
0.17 and it&;s because i i just really enjoy
0.17 and
0.17 get off on working working in that pace
0.17 um and
0.17 when you find a company that meets that
0.17 that pace and you&;re you&;re finally
0.17 walking at the same pace or running at
0.17 the same pace that everybody else is
0.17 uh you feel like you&;re home and where
0.17 you&;re supposed to be and
0.17 i think
0.17 that with my founders
0.17 my co-founders here at monarch
0.17 we are
0.17 all running at the same pace we found
0.17 each other and we built a team
0.17 aligned with that spirit
0.17 well praveen was uh i mean he you know
0.17 came at it from a different angle but
0.17 that you know it i you know when i&;m
0.17 listening to talk i&;m excited the
0.17 entrepreneur&;s side of me is just it
0.17 just comes out and i felt that same
0.17 thing with ravine it&;s just there&;s
0.17 there&;s passion but it&;s not just you
0.17 know not just blind passion it&;s it&;s
0.17 you know this uh this striving for
0.17 excellence that is is sort of coupled to
0.17 that and that&;s i think that
0.17 not for everybody but for me there&;s not
0.17 very there&;s few things more exciting um
0.17 before you go so now you&;re we&;re almost
0.17 to starting monarch um and before you
0.17 made one more stop and that was i uh i
0.17 believe zuke&;s is that how you say it
0.17 yes um got to do a lot more um big
0.17 projects at tesla got to work on on the
0.17 gigafactory uh but yes zooks was my
0.17 first introduction to uh automated
0.17 vehicles as well
0.17 and then you get um so
0.17 i guess maybe a quick take away from
0.17 that that led you to to monarch
0.17 um so the most important thing that led
0.17 me to monarch uh from zeus was meeting
0.17 ravine and zachary two of my co-founders
0.17 i see um so
0.17 at zuk&;s the um
0.17 the the challenge was to bring to market
0.17 a completely driverless carriage seating
0.17 all-electric autonomous vehicle
0.17 and they&;re on the path to being able to
0.17 do that today uh with with amazon their
0.17 their their partner uh but the um
0.17 the fastest way to get there from from
0.17 my angle was to partner with incredibly
0.17 uh talented companies that could help us
0.17 get there faster uh one of them was
0.17 motivo engineering which is where i met
0.17 pravin and zachary for the first time
0.17 back in 2015.
0.17 i hired motivo engineering at zeus to
0.17 help us put together our first uh
0.17 propulsion validation units
0.17 which they did in like 90 days
0.17 which was
0.17 just incredibly awesome
0.17 they&;re absolutely spectacular uh at
0.17 what they used to do which was a
0.17 boutique and engineering services
0.17 company that um accelerated the
0.17 development plans of silicon valley
0.17 startups like zooks where where i was
0.17 back then
0.17 so
0.17 you you get you you met those two
0.17 and
0.17 and this is this is the part that i&;m
0.17 always very interested because if you&;ve
0.17 ever done any sort of if you&;ve taken
0.17 risk in life you&;ve got these little
0.17 forks in the road it&;s not even
0.17 necessarily one&;s good or bad it&;s just
0.17 you you choose to take one that you
0.17 prefer or think has the most gain to it
0.17 what&;s that moment let&;s say the day
0.17 before the day of where you decide i
0.17 want to go after you know
0.17 the tractor industry i&;m going to to
0.17 rework the way people think of a tractor
0.17 so yeah when when praveen um and verveen
0.17 worked on me for it it wasn&;t a moment
0.17 he worked on me for like a year
0.17 but um he um he said he you know he had
0.17 something and he wanted to do this and
0.17 take a look at the market and i looked
0.17 at the market and i realized
0.17 that it was completely devoid of
0.17 electrification there was nobody trying
0.17 to do it nothing like
0.17 which is you know i didn&;t even realize
0.17 how empty the space was until i learned
0.17 about monarch
0.17 and
0.17 you know it was like uh trying to find
0.17 the comparison and running it&;s like
0.17 okay well that was a quick search like
0.17 there&;s not there was just nothing
0.17 and and that&;s what i saw as well um and
0.17 then
0.17 uh from my own background i looked at
0.17 how do farmers farm uh what&;s the
0.17 opportunity here um because he had also
0.17 convinced me you know one it was an
0.17 empty space from an electrification
0.17 standpoint but he also convinced me that
0.17 the
0.17 technology for self-driving cars was now
0.17 at a point where it could be
0.17 cost competitive in in farm vehicles and
0.17 then i looked at that opportunity and i
0.17 looked at
0.17 everything that i had come from in
0.17 manufacturing and i&;ve had the good
0.17 fortune of being
0.17 in manufacturing at a time when
0.17 um automation is everywhere and i&;ve
0.17 i&;ve studied manufacturing you know
0.17 intensely
0.17 and i looked at farming and and and uh
0.17 manufacturing together in in 1900 and to
0.17 1920 was kind of the beginning of
0.17 mechanization in in both
0.17 and then you fast forward to 1980 and
0.17 then there&;s a there&;s a divergence
0.17 when you start introducing automation
0.17 into manufacturing processes
0.17 and you don&;t have the same thing
0.17 going into
0.17 farming processes
0.17 so
0.17 what&;s happened since 1980 in the united
0.17 states is that
0.17 you&;ve had a tripling of manufacturing
0.17 output because of automation and you
0.17 haven&;t had the same trajectory in
0.17 farming they&;ve really diverged and
0.17 they&;ve diverged because
0.17 the technology set is not equivalent
0.17 between the two and so i saw a major gap
0.17 there as well
0.17 and and we&;re going to need to be able
0.17 to make our farms more productive in the
0.17 same way that we found we&;ve made our
0.17 factories
0.17 uh because there&;s going to be 11
0.17 billion people on the planet in in like
0.17 30 years right you have to feed all
0.17 those people and farmland is basically
0.17 finite
0.17 um so we have to make it more productive
0.17 i the only question that i&;ve kind of
0.17 wondered and i just i
0.17 this is i mean you won&;t be the first
0.17 person to get asked the layman question
0.17 on this show i guarantee that um but
0.17 why the automation like the monarch
0.17 tractor that you could you can run ten
0.17 of them one person can run ten of them
0.17 you know that that type of
0.17 is that is the automation
0.17 technology tied to the electric
0.17 electrification technology or could it
0.17 be in a could you run 10 diesel tractors
0.17 is there i i just i&;m not an engineer i
0.17 just don&;t quite
0.17 know that gap because it seems like
0.17 there&;s so much more automation as soon
0.17 as you go into
0.17 electric there&;s a couple of pieces of
0.17 fundamentals
0.17 and anybody who started an automated car
0.17 company has always done it on a hybrid
0.17 and the reason for that is you need a
0.17 big battery for all of those electronics
0.17 to balance
0.17 out the buses so you really do need a
0.17 big battery regardless of whether you do
0.17 it with a diesel tractor or if you do it
0.17 with an electric tractor the fact of the
0.17 matter is if you do it on a diesel
0.17 tractor you&;ll end up making the product
0.17 more expensive and it&;ll emit more
0.17 emissions because essentially you&;ll
0.17 have to burn that engine longer and
0.17 harder in order to power all of those
0.17 electronics
0.17 okay so that is a okay this core yeah
0.17 just sorry random questions that i&;ve
0.17 been wanting to ask and i i forget to
0.17 sometimes so um okay so you there&;s one
0.17 there&;s another uh one other thing sorry
0.17 i i interrupted you there um there&;s one
0.17 other thing which is that diesel
0.17 equipment is very much mechanically
0.17 driven um
0.17 and in order to truly automate the
0.17 tractor you&;ve got to not only automate
0.17 the propulsion system steering
0.17 braking
0.17 acceleration all of those things you
0.17 have to also automate the back of the
0.17 tractor so the hydraulics the hitch
0.17 control the pto control you can only
0.17 really do that if you make the tractor
0.17 fully by wire which really lends itself
0.17 to being
0.17 torn up from what it is anyway you can&;t
0.17 really automate all of that mechanically
0.17 you really have to have an electrified
0.17 system to do that
0.17 yeah that&;s very helpful the
0.17 so you you&;re going to you&;re going to
0.17 develop this or you&;ve developed this
0.17 product
0.17 um
0.17 that the manufacturing
0.17 side of it that development efficiency i
0.17 mean that must have been key uh you and
0.17 this is it&;s it&;s a level i haven&;t
0.17 worked at so i&;m going to hand it over
0.17 to you to sort of walk us through
0.17 um we spent a lot of time with ravine
0.17 talking about it the the tractor in the
0.17 field we really
0.17 really did a nice job of of unpacking
0.17 that
0.17 but that sort of behind the scenes part
0.17 um can you walk us through that a bit
0.17 yeah absolutely
0.17 so
0.17 the way that we think about
0.17 manufacturing a lot of us think about
0.17 automotive manufacturing with fixed
0.17 conveyance and lots of robots
0.17 and and things like that
0.17 all of that is really volume driven um
0.17 you have to have a return on investment
0.17 that really justifies
0.17 those sort of
0.17 investments and into that kind of
0.17 automation
0.17 in in tractors we don&;t have those sort
0.17 of volumes so the biggest tractor
0.17 program in the world is
0.17 uh you know probably an order of
0.17 magnitude less
0.17 than uh
0.17 even a medium-sized uh car program
0.17 so
0.17 we have a very different approach
0.17 our approach is is very much
0.17 how do we design the tractor so that it
0.17 can be very easily manufactured and
0.17 serviced
0.17 um in in in very manual processes
0.17 because the automation just won&;t pay
0.17 for itself
0.17 so that doesn&;t mean
0.17 not automating our way around
0.17 non-value-added processes which are
0.17 things that the customer doesn&;t care
0.17 about so how we move the tractors around
0.17 from place to place
0.17 but for value-added the the automation
0.17 doesn&;t really make sense so we very
0.17 much optimize for a manual process
0.17 and by the way
0.17 many of the processes that toyota
0.17 employs on its production lines are in
0.17 fact manual there&;s very very little
0.17 automation on toyota&;s production lines
0.17 they&;re very very process oriented which
0.17 is one of the things i really loved
0.17 about learning from them so i&;ve taken
0.17 the toyota learning and the toyota way
0.17 into the manufacturing process here
0.17 which is
0.17 a
0.17 an incredible focus on quality
0.17 and ease of manufacturing process but
0.17 again very manual
0.17 um and that way we can focus on real
0.17 value add uh rather than fancy
0.17 automation
0.17 is there is there
0.17 a again layman but the thing that comes
0.17 to my mind right away is oh that&;s
0.17 probably why toyota&;s don&;t rattle
0.17 highest quality producer in the world
0.17 there&;s a reason that everybody&;s
0.17 adopted toyota systems is because
0.17 they&;re really really good at it
0.17 and and and what is what is that
0.17 difference though why
0.17 is it because there&;s a hands-on
0.17 approach is it because those systems i i
0.17 mean it seems like they&;d be a little
0.17 more variable with when it&;s not
0.17 automated but then there&;s is there more
0.17 touch points so more quality control
0.17 what are some of the reasons
0.17 it&;s building the quality into the
0.17 process
0.17 that toyota really excels at
0.17 everything that the operators do
0.17 everything that they touch is very much
0.17 a quality control process as part of the
0.17 process so quality and process basically
0.17 run together and that&;s our approach as
0.17 well
0.17 so can we now take a look at
0.17 uh sort of that
0.17 mixing as a the manufacturer but now
0.17 it&;s it&;s going on into the field um can
0.17 you
0.17 i guess start with what
0.17 in a way what is a tractor what is the
0.17 tractor of yesterday what is your
0.17 tractor
0.17 so i i think about farms in a in a
0.17 really simple way and and back to
0.17 when pravin first started talking to me
0.17 about this
0.17 um
0.17 i i was like what is a farm anyway a
0.17 farm is a is a factory for food
0.17 um but we didn&;t have a manufacturing
0.17 approach
0.17 and we didn&;t have manufacturing
0.17 technologies and farms and i see that as
0.17 a great opportunity for monarch and i
0.17 see monarch as that automated robot
0.17 that you see in factories all the time
0.17 that can enable
0.17 the sort of manufacturing approach that
0.17 we can potentially bring to farms
0.17 it is that
0.17 merging of that physical thing that
0.17 actually puts
0.17 adds value um at the same time also
0.17 collects data on what that process is
0.17 doing to the end product in our case
0.17 that digital tool is that uh
0.17 that camera or
0.17 that data collection device which is
0.17 collecting all of the farm data all of
0.17 the crop data and then producing those
0.17 insights for farmers that they wouldn&;t
0.17 be able to tell on a person observing at
0.17 least not in the same way where you have
0.17 that kind of very very detailed very
0.17 robust data collection it&;s that sort of
0.17 data collection that we have in
0.17 factories today that actually tell us
0.17 everything possible about how that
0.17 product is made we need to do the same
0.17 for farming because the end customer you
0.17 and me we care about where our food
0.17 comes from today much more than we did
0.17 30 years ago
0.17 i often tell people in my orientations
0.17 how many different types of milk do you
0.17 see at the supermarket
0.17 anybody who has kids knows that there&;s
0.17 like 40 kinds of milk
0.17 so
0.17 it&;s on the farmer to be able to
0.17 communicate that message to the end
0.17 customer
0.17 that you&;re actually buying the two
0.17 percent organic grass-fed milk
0.17 um rather than some other kind of milk
0.17 and
0.17 only through data collection can we
0.17 actually prove to the end customer that
0.17 they should pay a higher price for this
0.17 grass-fed organic pasteurized milk
0.17 than the conventional milk
0.17 um
0.17 and the burden of proof is on on the
0.17 farmer and we have to help them tell
0.17 that story to the end customer because
0.17 the intermediaries that that pass that
0.17 milk through uh won&;t be able to do that
0.17 and and yes we do we do see our tractor
0.17 in dairies
0.17 i was uh i was thinking it would be it
0.17 would be uh
0.17 one of these days you&;re going to have
0.17 someone they&;re going to want to do a
0.17 live stream with your tractor and then
0.17 people are going to be going through the
0.17 market actually seeing the tractor live
0.17 getting the uh
0.17 getting their food ready oh absolutely
0.17 the vision is you know you uh you scan a
0.17 qr code on a a bag of you know carrots
0.17 um and you can see exactly how those
0.17 carrots have been grown at the farm
0.17 yeah is it
0.17 i was curious about that um from a
0.17 design standpoint the
0.17 the energy that&;s being used um
0.17 is is it a big pull on that battery
0.17 power um
0.17 that the energy of collecting data
0.17 um the sensors and the self-driving and
0.17 all these types of things how much
0.17 energy does that pull in compare
0.17 comparison to just uh the actual
0.17 movement of the tractor itself
0.17 uh that&;s one of the things that our
0.17 team is just incredibly good at um
0.17 you know when i was first starting at
0.17 zuke&;s the uh the automation systems and
0.17 the sensory systems consumed like
0.17 i don&;t know seven kilowatts of power
0.17 which is like insane
0.17 uh today um at monarch we are
0.17 um
0.17 i would say of the battery power
0.17 consumed
0.17 then this is the rule that our our team
0.17 lives by
0.17 90
0.17 is implement and hydraulics
0.17 9
0.17 is uh mobility and one percent is the
0.17 sensory in compute systems really that
0.17 low okay wow
0.17 is it i mean how
0.17 how difficult was i mean you had the
0.17 background so you would have seen
0.17 you would have
0.17 i i guess i&;m going to monitor the
0.17 assumption you would have known it was
0.17 possible
0.17 but how difficult was it to actually
0.17 make this tractor which is something
0.17 that&;s just amazing to me everything
0.17 that we do here is all built off of
0.17 somebody else every
0.17 technology we use and we kind of develop
0.17 our own production systems
0.17 from that
0.17 you&;ve actually built the tractor
0.17 it&;s it&;s just a different thing
0.17 um
0.17 what was that process to actually the
0.17 manufacturing the technology the
0.17 distribution i mean you know not even
0.17 going to the distribution just getting
0.17 it to be able to drive through a field
0.17 and do what you needed to do
0.17 no it&;s very much
0.17 it was
0.17 i guess in short it was super
0.17 challenging but
0.17 bringing the right people
0.17 here to do it has been our saving grace
0.17 because we have uh
0.17 we have a just a truly fantastic team
0.17 all of the right skill sets all the
0.17 right people to be able to do this
0.17 um i think
0.17 my my favorite quote from from a
0.17 journalist is
0.17 a team um uh purpose built for this
0.17 mission brought together by fate um i
0.17 love the way that that person uh
0.17 conveyed that
0.17 um
0.17 that has been the the truly special
0.17 thing about building this vehicle it was
0.17 super challenging i think the biggest
0.17 thing is
0.17 how do we fit all of that battery in
0.17 this tiny vehicle uh because the width
0.17 is uh you know it&;s only 1.1 meters wide
0.17 yet we figured out how to power this
0.17 thing for eight to ten hours on a single
0.17 charge
0.17 so it&;s very much a massive packaging
0.17 exercise which our cto zachary alejandro
0.17 is just a phenomenal wizard of
0.17 engineering capability
0.17 putting it together for the first time
0.17 was
0.17 ugly uh but uh we uh we we worked
0.17 through those issues and now we&;ve built
0.17 uh a fleet that&;s uh much more
0.17 manufacturable and uh looking forward to
0.17 our production units later this year
0.17 which will be very very easy to put
0.17 together but the beginning is never as
0.17 as glamorous as a as as you would
0.17 imagine
0.17 there&;s a lot of uh oh we messed this up
0.17 better fix that and uh
0.17 eventually it does come together um but
0.17 the uh the first builds are our first
0.17 builds for a reason
0.17 did the three of you know though did
0.17 when you started the project did you
0.17 know it could be done just just like not
0.17 not even a belief system but from a
0.17 technical standpoint did you know it
0.17 could be done oh absolutely there was no
0.17 doubt in our minds
0.17 that it could be done
0.17 but how to optimize it and how to
0.17 really maximize the things that the
0.17 customers care about that was the
0.17 challenge um so our battery has steadily
0.17 grown over the years in order to make
0.17 sure that it can fulfill the
0.17 the
0.17 majority of customer profiles with with
0.17 this particular tractor&;s use case um so
0.17 that&;s one of those things that we&;ve
0.17 learned more and more over time is that
0.17 the battery had to get bigger and bigger
0.17 is it a swap-out battery or as well as a
0.17 rechargeable it is a fully swappable
0.17 system and actually we&;ve developed a
0.17 swapping system that can be executed by
0.17 a single person and i believe his record
0.17 is now seven minutes on uneven ground
0.17 which is uh perfect for the farmer
0.17 because uh they have the
0.17 nurse trucks right now that do the
0.17 refueling in about the same amount of
0.17 time
0.17 well well i mean it&;s it&;s it&;s
0.17 absolutely amazing mark and it&;s really
0.17 fun to having again these parts that
0.17 having the part two so close together
0.17 with the original episode that we did um
0.17 and and i hope
0.17 i mean the next it it stands to reason
0.17 the next episode with monarch has to be
0.17 on a tractor i think it&;s going to have
0.17 to happen so uh hopefully we can
0.17 schedule that in
0.17 we would love to have you yeah
0.17 yeah no it&;s uh you know maybe we
0.17 coordinate it with an event in
0.17 california or something that&;s where
0.17 you&;re based out of right yep liverpool
0.17 california yeah and uh
0.17 it&;s so sort of what are the next just
0.17 before we wrap up what are the next
0.17 stages you know the next what are the
0.17 next three years looking like for
0.17 monarch
0.17 so really this year is all about
0.17 bringing our tractor to market and and
0.17 selling it to customers so we&;re very
0.17 much focused on getting those first
0.17 production units out this year
0.17 i would say the team is is absolutely
0.17 laser focused on that goal
0.17 and
0.17 we are
0.17 just bent on on achieving it
0.17 so
0.17 it&;s going to be a very very exciting
0.17 year from that standpoint and uh
0.17 over the next few years we see ourselves
0.17 growing into uh
0.17 you know a pretty significant
0.17 manufacturer here in north america as
0.17 well as expanding to western europe and
0.17 australia and new zealand
0.17 yeah well i don&;t i don&;t just say this
0.17 flippantly i think uh i i i think that
0.17 will come from everything i&;ve seen
0.17 already and and just seeing
0.17 uh what you said laser focus you know
0.17 and you talk to one person on the team
0.17 there like that that&;s one thing you
0.17 start talking to multiple people and you
0.17 start to see oh this is a company
0.17 culture so it&;s going to be very
0.17 exciting to watch for myself and for our
0.17 audience so thank you for joining us for
0.17 this part too we really do appreciate it
0.17 oh thank you so much for having me i
0.17 really appreciate it and uh thank you so
0.17 much for your interest in monarch
0.17 tractor we&;re excited
0.17 okay everyone um yeah yeah
0.17 i say so every now and then i say it&;s
0.17 on episode if that uh if that doesn&;t
0.17 interest you then probably this might
0.17 not be the right show for you it&;s
0.17 amazing what they&;re doing thank you
0.17 very much to the monarch team and uh
0.17 glad to have them uh for a part two
0.17 please keep suggesting guests everyone
0.17 uh find find people that maybe
0.17 we just we just
0.17 we can&;t think of everybody that should
0.17 be on the show so your suggestions are a
0.17 big help um subscribe share our content
0.17 we really appreciate it and see you on
0.17 the next episode thank you to our
0.17 sponsors of course that make this show
0.17 happen we will see you on the next
0.17 episode of crownsman egg
0.17 [Music] .